Ben, forget the damn Jeep! Go with a Tesla, or a Porsche!
But, back to development, I "Think" I am hearing that he wants to sell the sizzle, not the steak. Yes, Aware makes a nice steak, but there are too few UI options to put the "Sizzle" on the steak. For many customers, and many Proof of Concepts, you do have to "WOW" the user. The good news is that Aware does not need to add much to be able to add the Sizzle. It need things like:
better message boxes
easier way to build classy looking forms without writing a lot of HTML or Javascript or ???
More user accessible classes / styles that we can easily customize using CSS
More flexibility in the grid and form and menu layout. (bottom line, all applications are a combination of these
I would write more, but its time for more tequia.... Take care all. be safe..
Bruce