Had no idea that was a possibility. The drop down 'criterion' doesn't show a "? 'Any Text'" possibility.
The problem was after copying and modifying the query 'Starts with' and '<Ask at Run-time> continued to use the name of the previous attribute used as the test criteria for the pop label.
It was easy enough just to recreate the query from scratch which then used the correct attribute name of the new criteria.
It even changes "DrillState" to "Drill State" which is a nice touch that I don't believe I've seen documented anywhere. I just noted it so I've continued to structure attribute names that way.
Thanks