One of the most powerful features in IOS5 (possibly Android but I'm no expert) is the ability for apps to obtain and use a device's current location.
For non iPhone users, it is used by Siri to remind us of things when I leave the office/arrive home/ leave here (current location). Used by Facebook to show the location of usere's posts.
Could be used by Awareim to hook into Google maps to show directions to a customer's office
Can this be done in AwareIM. If not - can it be a wish list item?