Gents,
I don't agree that it's over-priced. MS Visual Studio and a couple of third-part tools would put you right in the same zone. I'm a Clarion developer and their tools set is priced in the same ballpark as Aware IM. In the case of Clarion and Aware IM, you are buying much more than a development tool, you are buying automatic code generation that frees you from most mundane chores. If it works for your project, you come out way ahead.
I am developing a commercial product using Aware IM. I am replacing a successful desktop product with a web-based product which will have many benefits by virtue of being web-based. I don't quite understand their licensing scheme. In my case, they confirmed that I only pay for the Developer's license ($1,499) and I can support as many customers as I want. But if I were supporting employees of my own firm, I would be paying the dedicated user license fees. Well, whatever. It seems they intend it more for that market and I believe their license fees are reasonable for what you get.
I took a vary hard and long look at this product during my 30-day trial and I was very impressed with how much work I accomplished in those 30 days. Rather than fight with the language or the tool, I produced functionality and pressed forward. After buying my license, I am continuing to develop my product at a rapid pace.
The Aware IM paradigm may not work for all projects or situations - nothing does. But it will work for me and frankly, it is only because of the existence of this tool that I am able to bring this product to market. I was inches away from having it produced off shore in .NET. I'm way ahead on this deal.